Welcoming Buddy

Buddy was born from a love of hemp—its ecological, functional, and aesthetic benefits—and a drive to create better wardrobe staples. Back in 2016, they saw that hemp clothing was stuck in the hippie niche with limited colours and awkward fits. Meanwhile, blank tees were either ill-fitting or overly gendered (looking at you, bizarre v-necks and ultra-fitted cuts). They wanted the perfect tee—one that fits well, lasts long enough to become vintage, and feels great. So, they designed it, perfecting the fit, sizing, and colours they actually wanted to wear. In July 2018, their classic hemp tee was born.

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