Birrot was founded in Copenhagen in spring 2018 by Kyeongmin Kim and Seyoung Hong. Its name is derived from the Korean word birrot or therefore, to draw a process to its conclusion. The collection is stimulated by contemporary culture and emotional curiosity. The studio combines two different perspectives with a sense of wonder which together form an unexpected art. Sustainability is woven into Birrot's overall brand strategy - from the early stages of sourcing and production to the decade-long lifecycle of their produced garments.